Inclusive brands soar with authentic curiosity
Your brand is your reputation—with all audiences, at every touch point. Executed well, it attracts talent. It increases selling power. It leads to loyalty. To achieve that level of success, you’ll want to consider these questions.
Who are you leaving out?
What are you leaving on the table?
Where are your untapped opportunities?
When is the time to be more relevant?
Why not start now?
Our unique approach takes curiosity to a whole new level of inclusive brand promise. Find out why inclusivity matters.
Why Inclusivity Matters
By 2019, it’s expected that women will control nearly $30 trillion in annual consumer spending.
By 2030, millennials will outnumber baby boomers by 22 million.
85% of all consumer purchases in the U.S. are made by women.
Source: Fona International
More than one in six people in this country are potential customers for businesses that are accessible to people with disabilities.
SOURCE: u.s. dEPARTMENT OF JUSTICE
By 2040, 43% of the Minnesota population will be people of color.
Source: US Census Bureau
Employees make a powerful emotional connection to the products and services you sell. Without that connection, they’re likely to undermine the expectations set by your advertising.
SOURCE: Harvard business review