Is Your Brand Inclusive?


How well do you understand your organization’s brand purpose?


How well does your organization's brand purpose embody inclusivity?

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How well does your organization’s brand culture support the brand purpose?

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How well does the demographic makeup of your organization match the customer demographics?


How diverse is your leadership team?

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How well does leadership value input from all people?


How well do managers value input from all people?


How safe do you feel to voice your ideas and opinions?


How often does brand inclusion get backed up with daily actions?


In your experience, how well do employees live the company values on a daily basis?

Illustration of 4 colorful question marks
How well does your organization’s brand culture support the brand purpose?


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