City of Saint Paul

City of Saint Paul

Saint Paul needed a heartfelt awareness campaign to announce their new Earned Sick and Safe Time law.

Download the City of Saint Paul ESST case study

The Work

Brand strategy

Communication strategy

Brand implementation

The Work

Brand strategy

Communication strategy

Outdoor Ads

Campaign poster featuring a woman looking into the camera

Outdoor ads

Neka_CS_ESST_poster_family_o

Outdoor ads

Poster campaign featuring a businessman in a suit with a serious expression on his face.

Outdoor ads

ESST poster design, featuring an elderly grandfather and a younger relative, smiling at the camera

Outdoor ads

ESST poster design, featuring a veteran in fatigues, looking off the right

Outdoor ads

ESST poster design, featuring a mother cradling her chilld

Workspace posters

Workplace posters

Direct mail

Postcard campaign

Transit Images

Blue Line light rail car with an ESST ad on the side of the car.

Transit images

Campaign poster featured on transit center marketing