Green Minneapolis

Green Minneapolis

Downtown Minneapolis is a marvelous place to live, work and play. And now, thanks to a transformative vision, it’s becoming lovelier, livelier and more inclusive.

Download the Green Minneapolis case study

The Work

Brand strategy

Primary research
Brand workshop
Vision, mission
Brand direction
Brand architecture

Brand implementation

The Work

Brand strategy

Primary research
Brand workshop
Vision, mission
Brand direction
Brand architecture

Brand implementation

Logo design
Image system
Website
Collateral
Brand guidelines

Logo design

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Image System

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Brand Concepts

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Brand Concepts

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Brand Concepts

Minneapolis skyline at dusk, with

Website

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Presentation templates

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Brand announcement

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Brand guidelines

Six bottles of wine in a cardboard holdster, with the brown and orange wine club logo