The Commons

A park kiosk with the Commons logo in Minneapolis

The Commons

A downtown park open to all who live, play and work in the city needed a brand direction as warm and welcoming as its very nature.

Download the The Commons case study

The Work

Brand strategy

Research
Competitive analysis
Brand direction
Nomenclature
Key messaging

Brand implementation

The Work

Brand strategy

Research
Competitive analysis
Brand direction
Nomenclature
Key messaging

Logo design

Advertising

Poster for the Commons showing a person doing a handstand in the snow

Advertising

Neka_CS_TheCommons_Poster2-o

Advertising

Orange poster inside a sign holder inside The Commons

Advertising

Poster inside a sign holder inside The Commons

Brochure

Neka_CS_TheCommons_ProgramCover-o

Brochure with info diagram

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Apparel

The Commons branded tshirts, in orange, with the logo and leaf-shaped letter o prominently shown in the background

Presentation templates

Opening Powerpoint slide featuring overlaying shades of blue over the Downtown Minneapolis skyline
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Game cart

Neka_CS_TheCommons_GameCart-o

Signage

BLue poster inside a sign holder inside The Commons

Signage

Neka_CS_TheCommons_RestRoomSign-o

identity guidelines

identity guidelines

Brand guidelines for The Commons