NW Crossing Brand Review
Your involvement with the northwest metro region branding initiative has been instrumental in helping us create a bold new name and logo. We’re now pleased to share for your review the updated image system (signage and marketing/communications brand examples) reflecting your comments from the previous round, and the first draft of the messaging matrix (a guide to ensure consistent brand communications) for NW Crossing. Please review these materials and provide your feedback, if any, via email to the steering committee member that sent you this link.
Feedback is requested via email, to your steering committee contact, by February 14
Thanks again for your participation support and contribution to this brand development effort.
Image system: 1: logos, colors
Image system 2: wayfinding
Image system 3: Brand Concept
Image system 4: Brand concepts
Image system 5: Web
Image system 6: Brochure
Image system 7: Brochure
Image system 8: Co-branding
Messaging matrix
This is an easy-to-follow tool that helps everyone involved tell a consistent brand story for the NW Crossing. The matrix identifies messaging objectives, strategies and benefit-oriented messages for each audience group. It also includes a suggested elevator pitch to help explain what the NW Crossing is and why it should be supported.
