We live in a world inundated with stories that can make our heads spin, tummies tussle and hope float…away. Then, there are those stories that challenge our daily lives. Being tirelessly present when someone truly needs us. Overcoming differences that may otherwise threaten a good relationship. Creating the next great, ‘it had better move mountains’, brand idea.
Now, more than ever, it’s time to believe that anything is possible. It’s time to bravely overcome self-imposed barriers that limit progress, even in the toughest of circumstances. Let’s take inspiration from a story recently featured on 60 Minutes—“The New Columbia.” It showcases a Christmas ad campaign instrumental in motivating 18,000 guerillas to put down their weapons and come home after many, many years in the jungle. It’s a powerful brand lesson in all things possible.
So grab an eggnog, get cozy and enjoy this brilliant marketing story.
By Sheri Ellis