Green Minneapolis is a multi-project conservancy established to advance the vitality of downtown Minneapolis through parks, greening and program activation, and is guided by its commitment to create public spaces that engage all of our city’s diverse communities. With fundraising and operations of The Commons as Green Minneapolis’ initial projects, they are well on the way. To breathe life into the vision of vibrant and welcoming outdoor spaces, Neka Creative developed the brand direction. “Not only do we love what Green Minneapolis is doing for downtown Minneapolis, we share the same passion for inclusion. Because of that, along with the potential for ‘what’s next,’ we’re thrilled to be their brand partner,” states Neka Creative President, Rosemary Ugboajah.
Neka Creative, a full-service brand development agency, started by conducting strategic workshops with representatives from the City of Minneapolis, Green Minneapolis Board and Green Minneapolis staff. Following that, Neka Creative developed the strategic direction, new logo, identity system, website and other collateral materials. “Neka Creative brought exactly the right branding expertise and approach we needed for our start-up organization. From the first meeting with Neka Creative, we were impressed with their creativity, professionalism and focus on Green Minneapolis’ diverse customers and stakeholders,” said David Wilson, Green Minneapolis Board Chair.