Work > ReConnect Rondo
ReConnect Rondo
It’s (past) time to build a bridge to better in Minnesota.
The Work
Brand strategy
Primary and secondary research
Brand workshops
Strategic direction
Brand blueprint
Messaging matrix
Brand launch plan
Brand implementation
The Work
Brand strategy
Primary and secondary research
Brand workshops
Strategic direction
Brand blueprint
Messaging matrix
Brand launch plan
Brand implementation
Logo
Image system
Image system
Image system
Image system
Image system
Website design and development - home page
Website design and development
Postcard
Stationery
Brand presentation
Fact sheet
Neka Creative is pleased to celebrate Black History Month with the launch of the ReConnect Rondo brand. Our work led to the organization being boldly repositioned to lead a restorative movement for Minnesota’s first African American cultural enterprise district connected by a community land bridge.
Part of America’s history is the destruction of African American communities. The 1960s construction of I-94 in Rondo did exactly that. The highway tore through the neighborhood, devastating African American homes, businesses and lives. This vibrant and thriving community was literally torn in half. ReConnect Rondo is determined to right that wrong by inspiring equitable development success for Rondo, Saint Paul and Minnesota, centered around the upcoming reconstruction of I-94. With a determined vision and an unapologetic brand direction, ReConnect Rondo is well on their way.
