
Inclusive brands soar with authentic curiosity
Your brand is your reputation—with all audiences, at every touch point. Executed well, it attracts talent. It increases selling power. It leads to loyalty. To achieve that level of success, you’ll want to consider these questions.
Who are you leaving out?
What are you leaving on the table?
Where are your untapped opportunities?
When is the time to be more relevant?
Why not start now?
Our unique approach takes curiosity to a whole new level of inclusive brand promise. Find out why inclusivity matters.
Why Inclusivity Matters

By 2019, it’s expected that women will control nearly $30 trillion in annual consumer spending.
Source: Forbes

By 2030, millennials will outnumber baby boomers by 22 million.

85% of all consumer purchases in the U.S. are made by women.
Source: Fona International

More than one in six people in this country are potential customers for businesses that are accessible to people with disabilities.
SOURCE: u.s. dEPARTMENT OF JUSTICE

By 2040, 43% of the Minnesota population will be people of color.
Source: Fona International

Employees make a powerful emotional connection to the products and services you sell. Without that connection, they’re likely to undermine the expectations set by your advertising.
SOURCE: Harvard business review