Inclusivity videos transcript
There are three different videos on the inclusivity page, which illustrate Neka Creative’s wild cards and inclusivity marketing concept. Please note one of three videos load each time the page is loaded. All three videos are described here.
There is no voiceover on the videos. There is energetic, contemporary music with guitar, drums and the sound of someone clapping is in the background throughout the video. Subtle sound effects are heard throughout as well.
Video 1: Magic Wand
Frame 1: The video starts with an animated build of the Neka Creative logo.
Frame 2: The logo dissolves and the Neka Creative wild card bounces on the screen.
Frames 3-4: The wild card twirls from one side to the other side and a magic wand with stars appear with this question—“What’s your magic wand wish?”
Frame 5: The magic wand waves and the stars turn into colorful fireworks.
Frame 6: Many stars turn into four stars in the Neka Creative brand colors—magenta, yellow, green and cyan. A question appears at the bottom of the screen— “Which famous person best describes your brand character?”
Frame 7: The four bold stars turn into four smiley faces with the words—“Describe your dream team.”
Frame 8: The smiley faces bounce away and these words appear—“Find inclusive answers to elusive questions.
Frame 9: New words appear—“Find what’s new and exciting for your brand.”
Frame 10: New words appear—“Find wild brand promise through Inclusivity Marketing™.
Frame 11: The smiley faces reappear on the screen.
Frame 12: The smiley faces turn back into a wild card.
Frame 13: The wild card spins around and starts transforming.
Frames 14-15: Logo elements transform into the Neka Creative logo.
Video 2: Achilles Heel
Frame 1: The video starts with an animated build of the Neka Creative logo.
Frame 2: The logo dissolves and the Neka Creative wild card bounces on the screen.
Frames 3-4: The wild card twirls from one side to the other side and a foot appears along with this question—“What’s your organization’s Achilles heel?”
Frame 5: The card evolves into a close-up of the foot. The foot moves and starts to form a kick.
Frame 6: A ball in the Neka Creative brand colors—magenta, yellow, green and cyan appears. The foot kicks the ball and a question appears at the bottom of the screen
—“What’s your best move?”
Frame 7: The ball bounces and transforms into a hot air balloon with colorful candies flying out of the basket, and this question—What’s the next best thing?”
Frame 8: The balloons float away and these words appear—“Find inclusive answers to elusive questions.
Frame 9: New words appear—“Find what’s new and exciting for your brand.”
Frame 10: New words appear—“Find wild brand promise through Inclusivity Marketing™.
Frame 11: The balloons reappear.
Frame 12: The balloons turn back into a wild card.
Frame 13: The wild card spins around and starts transforming.
Frames 14-15: Logo elements transform into the Neka Creative logo.
Video 3: Lightning
Frame 1: The video starts with an animated build of the Neka Creative logo.
Frame 2: The logo dissolves and the Neka Creative wild card bounces on the screen.
Frames 3-4: The wild card twirls from one side to the other side, featuring lightning and rain along with this question—“What electrifies passion in your organization?”
Frame 5: The rain and lightning intensifies and an umbrella appears on the screen.
Frame 6: The umbrella, in the Neka Creative brand colors—magenta, yellow, green and cyan, opens up with this question—“How would you describe your culture?”
Frame 7: The rain goes away and the umbrella turns into a rocket ship with this question—What’s your next adventure?”
Frame 8: The rocket ship soars out of frame and these words appear—“Find inclusive answers to elusive questions.
Frame 9: New words appear—“Find what’s new and exciting for your brand.”
Frame 10: New words appear—“Find wild brand promise through Inclusivity Marketing™.
Frame 11: The rocket flies back into the screen.
Frame 12: The rocket turns back into a wild card.
Frame 13: The wild card spins around and starts transforming.
Frames 14-15: Logo elements transform into the Neka Creative logo.