If you’re not wild about inclusion, you’re on the back road to brand success.
Brand character is a little like that famous English rocker shouting…Who Are You? Who,
Who, Who, Who? It’s the personification of an organization and a memorable way to
differentiate from the competition. While brand character is an internal discipline, it also winks
at what customers can expect in terms of quality, service and performance. Take these iconic
brands for example: