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Inclusive brands soar with inspired intention

Given our desire is to be the role model for inclusivity, there's no telling what you'll find here. You might see information about cultural issues, interesting insights or client success. We'd like to hear from you. Contact us to get started.

September 12, 2017

Presenting the new Earned Sick & Safe Time (ESST) Law — one more reason why Saint Paul is a great place to work

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Blue Line light rail car with an ESST ad on the side of the car. A new ordinance was passed this summer ensuring earned sick and safe time for all Saint Paul workers. To let employers know about their obligations under the new law and to raise awareness with the general public, the City of Saint Paul engaged Neka Creative. The brand development agency created employer posters and the direct mail postcard, positioning the new ESST law as an opportunity to support happy, healthy and safe employees. Neka Creative also developed and produced the consumer awareness campaign appearing on Saint Paul bus shelters and the METRO Green Line. “It was rewarding to see this important announcement on the streets of Saint Paul,” says Sheri Ellis, Neka Creative Strategic/Creative Writer. The campaign was ultimately designed to let Saint Paul employees know they have rights they may not be aware of, and that under this new law, they don’t have to choose between their paycheck and the health of their families or themselves. Campaign poster featured on transit center marketing
August 31, 2017

Neka Creative Builds A New Brand of Outdoor Vibrancy in Downtown Minneapolis

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Green Minneapolis is a multi-project conservancy established to advance the vitality of downtown Minneapolis through parks, greening and program activation, and is guided by its commitment to create public spaces that engage all of our city’s diverse communities. With fundraising and operations of The Commons as Green Minneapolis’ initial projects, they are well on the way. To breathe life into the vision of vibrant and welcoming outdoor spaces, Neka Creative developed the brand direction. “Not only do we love what Green Minneapolis is doing for downtown Minneapolis, we share the same passion for inclusion. Because of that, along with the potential for ‘what’s next,’ we’re thrilled to be their brand partner,” states Neka Creative President, Rosemary Ugboajah. Neka Creative, a full-service brand development agency, started by conducting strategic workshops with representatives from the City of Minneapolis, Green Minneapolis Board and Green Minneapolis staff. Following that, Neka Creative developed the strategic direction, new logo, identity system, website and other collateral materials. “Neka Creative brought exactly the right branding expertise and approach we needed for our start-up organization. From the first meeting with Neka Creative, we were impressed with their creativity, professionalism and focus on Green Minneapolis’ diverse customers and stakeholders,” said David Wilson, Green Minneapolis Board Chair. Read More
August 16, 2017

An Oasis in the Heart of Downtown Minneapolis

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Poster for the Commons showing a person doing a handstand in the snow Our city just got fresher, livelier and more welcoming with the launch of The Commons, an outdoor gathering place nestled in the heart of downtown Minneapolis. Neka Creative developed the brand for The Commons, starting with a strategic direction reflecting the inclusive nature of this exciting new green space. They also created the new logo, identity standards, nomenclature and brand creative positioning The Commons as ‘Your Downtown Oasis.’  Read More
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We’d love to know what change you’d like to see in today’s world. Share your thoughts here and then read the full N… https://t.co/Pf36bDRdv5

What’s your IQ (Inclusivity Quotient)? Learn how to improve it at this smart @Minneapolis_CM lecture with Rosemary… https://t.co/qQ5gRYYUCw

Rosemary Ugboajah discusses the importance of inclusive brand building and how it differs from multicultural market… https://t.co/LigS3b5Bve