Our city just got fresher, livelier and more welcoming with the launch of The Commons, an outdoor gathering place nestled in the heart of downtown Minneapolis. Neka Creative developed the brand for The Commons, starting with a strategic direction reflecting the inclusive nature of this exciting new green space. They also created the new logo, identity standards, nomenclature and brand creative positioning The Commons as ‘Your Downtown Oasis.’  Read More

We live in a world inundated with stories that can make our heads spin, tummies tussle and hope float…away. Then, there are those stories that challenge our daily lives. Being tirelessly present when someone truly needs us. Overcoming differences that may otherwise threaten a good relationship. Creating the next great, 'it had better move mountains’, brand idea. Now, more than ever, it’s time to believe that anything is possible. It’s time to bravely overcome self-imposed barriers that limit progress, even in the toughest of circumstances. Let’s take inspiration from a story recently featured on 60 Minutes—“The New Columbia.” It showcases a Christmas ad campaign instrumental in motivating 18,000 guerillas to put down their weapons and come home after many, many years in the jungle. It’s a powerful brand lesson in all things possible. So grab an eggnog, get cozy and enjoy this brilliant marketing story. http://www.cbsnews.com/news/60-minutes-colombia-after-civil-war-lara-logan/ By Sheri Ellis

Minneapolis, MN, November 2016—Neka Creative, a woman and minority-owned brand development firm, was chosen by the Minnesota Sports Facilities Authority (MSFA) to tell the equity hiring and contracting story during the design and construction phases of the U.S. Bank Stadium. Since failure wasn’t an option for the MSFA, the report needed to be as victorious as the equity results themselves. “Neka Creative is an exceptional strategic and creative resource. From the very beginning through to the equity event they brought a passionate commitment to our needs along with an intuitive knack for knowing exactly how to bring this important story to life,” states Alex Tittle, Equity Consultant, MSFA. Neka Creative interviewed private and public sector leaders as well as several individuals and companies that earned the right to work on the stadium. This research provided the fodder Neka Creative needed to develop a compelling theme, narrative and design. In addition to producing the 24-page equity report, they also created event materials for the MSFA awards ceremony in early October. “As a creative agency committed to building brands through the holistic process of Inclusivity Marketing™, we were honored to create materials for this landmark effort. The MSFA story is proof that equity is indeed possible,” states Neka Creative President, Rosemary Ugboajah. To read the MSFA story, visit Minnesota Made For Equity.

     

Minneapolis, MN, October 2016—East Town is an emerging area to watch. It’s where the historic Guthrie lives. It boasts the proud new home of the Minnesota Vikings. It serves up some of the best ice cream in the country. But, there’s much more than meets the eye…and taste buds. East Town is one of the fast-growing business districts of Minneapolis filled with interesting restaurants, contemporary urban dwellings, lush city parks and areas poised for enterprising growth. Neka Creative was pleased to support the East Town Business Partnership (ETBP) in their efforts to shout the district’s virtues to residents, visitors and business leaders. The East Town Business Partnership (formerly East Downtown Council) asked Neka Creative to develop their new association brochure as a vehicle to launch their new brand identity in addition to communicating numerous member benefits. “We are as thrilled to assist the East Town Business Partnership as we are to be a member ourselves,” states Neka Creative President, Rosemary Ugboajah.  “Neka Creative understands and exemplifies inclusionary strategies and brand alignment like few other firms in the field. They gave us more than a brochure, they helped us find our voice!” says Dan Collison, Executive Director for the East Town Business Partnership.