Category: News

September 19, 2019

Neka Creative took on the formidable task of branding Minnesota’s vast workforce system

Topics: News, Press Release
Minneapolis, MN, September 2019— Neka Creative is the brand development agency behind CareerForce, Minnesota’s unified workforce system brand. After a deep immersion with stakeholders, partners and leaders, Neka Creative uncovered several issues impeding success. The workforce system was a fragmented network of nonprofit, private and government partners with various approaches to serving employers and job seekers. This decentralized approach contributed to a significant lack of awareness. Read More
August 20, 2018

Neka Creative believes the world needs a cookie company with a taste for hope

Topics: Brand Development, Clients, Inclusivity, News, Press Release
Every year, Neka Creative chooses a client for their “Why the world needs your brand” pro bono program. This year, the recipient was Junita Flowers, a social entrepreneur with a desire to end relationship violence. Flowers, herself, is a survivor. She found strength baking the cookie recipes of her childhood and turned that strength into a thriving social enterprise company. Neka Creative was inspired by her story and excited to take on the task of recreating the brand to better reflect its aspiration. Read More
January 8, 2018

Neka Creative and partners support local pride and impact with upcoming basketball fever

Topics: News, Press Release
As a proud vendor of the 2019 Minneapolis Final Four Local Organizing Committee we are thrilled that our project the 2019 Final Four logo unveiling event was a success. We appreciate our clients and strategic partners, Media Minefield (public relations) and MPaisleys (event management), as well as Uzoma Obasi (photographer) and D.A. Bullock (videographer)--a dynamic inclusive team indeed. Read More
September 12, 2017

Presenting the new Earned Sick & Safe Time (ESST) Law — one more reason why Saint Paul is a great place to work

Topics: News
ESST_billboard_2               A new ordinance was passed this summer ensuring earned sick and safe time for all Saint Paul workers. To let employers know about their obligations under the new law and to raise awareness with the general public, the City of Saint Paul engaged Neka Creative. The brand development agency created employer posters and the direct mail postcard, positioning the new ESST law as an opportunity to support happy, healthy and safe employees. Neka Creative also developed and produced the consumer awareness campaign appearing on Saint Paul bus shelters and the METRO Green Line. “It was rewarding to see this important announcement on the streets of Saint Paul,” says Sheri Ellis, Neka Creative Strategic/Creative Writer. The campaign was ultimately designed to let Saint Paul employees know they have rights they may not be aware of, and that under this new law, they don’t have to choose between their paycheck and the health of their families or themselves.   ESST_billboard_3 ESST_billboard_4 ESST_billboard_1                                                              
August 31, 2017

Neka Creative Builds A New Brand of Outdoor Vibrancy in Downtown Minneapolis

Topics: News
  GreenMinneapolis_4C_vertical (1)   GreenMpls_pr_image1a         Green Minneapolis is a multi-project conservancy established to advance the vitality of downtown Minneapolis through parks, greening and program activation, and is guided by its GreenMpls_pr_image2commitment to create public spaces that engage all of our city’s diverse communities. With fundraising and operations of The Commons as Green Minneapolis’ initial projects, they are well on the way. To breathe life into the vision of vibrant and welcoming outdoor spaces, Neka Creative developed the brand direction. “Not only do we love what Green Minneapolis is doing for downtown Minneapolis, we share the same passion for inclusion. Because of that, along with the potential for ‘what’s next,’ we’re thrilled to be their brand partner,” states Neka Creative President, Rosemary Ugboajah. Neka Creative, a full-service brand development agency, started by conducting strategic workshops with representatives from the City of Minneapolis, Green Minneapolis Board and Green Minneapolis staff. Following that, Neka Creative developed the strategic direction, new logo, identity system, website and other collateral materials. “Neka Creative brought exactly the right branding expertise and approach we needed for our start-up organization. From the first meeting with Neka Creative, we were impressed with their creativity, professionalism and focus on Green Minneapolis’ diverse customers and stakeholders,” said David Wilson, Green Minneapolis Board Chair. Read More
August 16, 2017

An Oasis in the Heart of Downtown Minneapolis

Topics: News, Press Release
Commons Poster      Downtown Oasis Our city just got fresher, livelier and more welcoming with the launch of The Commons, an outdoor gathering place nestled in the heart of downtown Minneapolis. Neka Creative developed the brand for The Commons, starting with a strategic direction reflecting the inclusive nature of this exciting new green space. They also created the new logo, identity standards, nomenclature and brand creative positioning The Commons as ‘Your Downtown Oasis.’  Read More
December 22, 2016

It’s A Jungle Out There

Topics: News
We live in a world inundated with stories that can make our heads spin, tummies tussle and hope float…away. Then, there are those stories that challenge our daily lives. Being tirelessly present when someone truly needs us. Overcoming differences that may otherwise threaten a good relationship. Creating the next great, 'it had better move mountains’, brand idea. Now, more than ever, it’s time to believe that anything is possible. It’s time to bravely overcome self-imposed barriers that limit progress, even in the toughest of circumstances. Let’s take inspiration from a story recently featured on 60 Minutes—“The New Columbia.” It showcases a Christmas ad campaign instrumental in motivating 18,000 guerillas to put down their weapons and come home after many, many years in the jungle. It’s a powerful brand lesson in all things possible. So grab an eggnog, get cozy and enjoy this brilliant marketing story. http://www.cbsnews.com/news/60-minutes-colombia-after-civil-war-lara-logan/ By Sheri Ellis
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Happy Thanksgiving from the flock at Neka Creative. https://t.co/QQ8wLvz92M

As the brand development agency behind @chameleonshoppe, we’re proud to support the success of women- and minority-… https://t.co/bZKf4L4Kx6

Neka Creative wins @MplsDowntown's 2025 Plan Leadership Award for our work on Chameleon Shoppes. Chameleon Shoppes… https://t.co/YI3yLskcdK

As a brand development agency committed to inclusion, we are honored to receive the 2025 Plan Leadership Award at… https://t.co/PqO2E76s5P