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February 4, 2021

We celebrate Black History Month with an exciting future for Rondo

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Neka Creative is pleased to celebrate Black History Month with the launch of the ReConnect Rondo brand. Our work led to the organization being boldly repositioned to lead a restorative movement for Minnesota’s first African American cultural enterprise district connected by a community land bridge.

ReConnect Rondo logo in two shades of green, with the tagline "Build a Bridge to Better underneath"

Part of America’s history is the destruction of African American communities. The 1960s construction of I-94 in Rondo did exactly that. The highway tore through the neighborhood, devastating African American homes, businesses and lives. This vibrant and thriving community was literally torn in half. ReConnect Rondo is determined to right that wrong by inspiring equitable development success for Rondo, Saint Paul and Minnesota, centered around the upcoming reconstruction of I-94. With a determined vision and an unapologetic brand direction, ReConnect Rondo is well on their way.

Experience the ReConnect Rondo brand at reconnectrondo.com

May 4, 2020

What If…

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What if.... we look deeper to see better...use our super powers for super stuff... listen more and talk less...make others feel safe to soar high... worry less about being right and wonder more about being kind... work together as ONE for ONE and all...believe in the kind of magic that moves mountains...let our wild flags fly proudly....  What if...  we all find our Wild Brand Promise?

Thank you for your interest in our Neka Creative poem.

September 19, 2019

Neka Creative took on the formidable task of branding Minnesota’s vast workforce system

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Minneapolis, MN, September 2019— Neka Creative is the brand development agency behind CareerForce, Minnesota’s unified workforce system brand. After a deep immersion with stakeholders, partners and leaders, Neka Creative uncovered several issues impeding success. The workforce system was a fragmented network of nonprofit, private and government partners with various approaches to serving employers and job seekers. This decentralized approach contributed to a significant lack of awareness. Read More
August 20, 2018

Neka Creative believes the world needs a cookie company with a taste for hope

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Every year, Neka Creative chooses a client for their “Why the world needs your brand” pro bono program. This year, the recipient was Junita Flowers, a social entrepreneur with a desire to end relationship violence. Flowers, herself, is a survivor. She found strength baking the cookie recipes of her childhood and turned that strength into a thriving social enterprise company. Neka Creative was inspired by her story and excited to take on the task of recreating the brand to better reflect its aspiration. Read More
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