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Part of America’s history is the destruction of African American communities. The 1960s construction of I-94 in Rondo did exactly that. The highway tore through the neighborhood, devastating African American homes, businesses and lives. This vibrant and thriving community was literally torn in half. ReConnect Rondo is determined to right that wrong by inspiring equitable development success for Rondo, Saint Paul and Minnesota, centered around the upcoming reconstruction of I-94. With a determined vision and an unapologetic brand direction, ReConnect Rondo is well on their way.

Experience the ReConnect Rondo brand at reconnectrondo.com

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An inclusive brand is a strong brand. In honor of Disability Awareness Day, let’s take a look at what your organization may be missing out of if it’s not inclusive.

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Thank you for your interest in our Neka Creative poem.

Social distancing shouldn’t stop us from reaching higher, stretching further and finding new ways to achieve wild brand promise. If ever there’s a time to think creatively, it sure is now.

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As a brand development agency committed to inclusion, we are honored to receive the 2025 Plan Leadership Award at the mpls downtown council annual awards gala. Read More

Minneapolis, MN, September 2019— Neka Creative is the brand development agency behind CareerForce, Minnesota’s unified workforce system brand. After a deep immersion with stakeholders, partners and leaders, Neka Creative uncovered several issues impeding success. The workforce system was a fragmented network of nonprofit, private and government partners with various approaches to serving employers and job seekers. This decentralized approach contributed to a significant lack of awareness. Read More

Rosemary Ugboajah, president of Neka Creative, shares thoughts, insights and inspiration for building inclusive brands on the Schmidt List, an informative podcast series hosted by Kurt Schmidt. Listen to the podcast here.

Every year, Neka Creative chooses a client for their “Why the world needs your brand” pro bono program. This year, the recipient was Junita Flowers, a social entrepreneur with a desire to end relationship violence. Flowers, herself, is a survivor. She found strength baking the cookie recipes of her childhood and turned that strength into a thriving social enterprise company. Neka Creative was inspired by her story and excited to take on the task of recreating the brand to better reflect its aspiration. Read More