What's in a name?

Naming for the new innovation district on the eastern edge of the U of M campus has been rigorous. We’ve done our due diligence in an inclusive process and are pleased to present five potential names. We’d love to know what you think.

Before taking the naming survey, please review the strategic direction (opens in new browser tab). It features information that will be very helpful in your evaluation:

  • Vision, mission and definition for the new innovation district
  • Naming considerations and naming process
1. Review the strategic direction
2. Take the survey
Rendering of innovation district