Work > CareerForce
CareerForce
The expansive workforce system in Minnesota had been operating in isolating silos for years. That decentralized model resulted in dismal brand consistency, awareness and relevance. The leaders knew a change was needed and asked for a marketing plan. We knew a bigger brand solution was needed. We gained insights from stakeholders throughout Minnesota to bring all perspectives to light. We transformed the system into one unified brand dedicated to facilitating thriving career solutions for individuals, employers and Minnesota. We provided a holistic road map to success.
The Work
Brand strategy
Research
Brand plan
Brand development workshops
Brand blueprint
Messaging matrix
Brand playbook
Brand rollout plan
Communications plan
Brand culture
Brand culture workshops
Brand culture plan
Brand implementation
Logo design
Naming
Tagline
Image system
Webinar series
Intranet site
Signage
Print advertising
Direct mail
Press kit
Launch kit
Online portal
Internal/external videos
The Work
Brand strategy
Qualitative and quantitative research
Competitive analysis
Brand workshops
Brand strategy
Brand blueprint
Brand hierarchy
Brand implementation
Logo design
Identity design/refinement
Image system
Advertising
Internal engagement campaign
Collateral
Website
Environmental designs
Brand culture
Brand culture workshop
Brand culture plan
Internal engagement strategy
Logo design
Logo design with tagline
Brand playbook
Brand playbook
Brand playbook
Brand posters
Brand posters
Newspaper ads
Newspaper ad
DIRECT MAIL POSTCARD - EMPLOYERS
DIRECT MAIL POSTCARD - career seekers
Culture kit box cover
Culture kit notebook
Living the brand card
Culture kit poster
Banner stands
Online portal
Brochure
Employer brochures
Internal campaign web banners
Digital presentation slides
Intranet pages
