CareerForce

A selection of internal CareerForce materials, booklets and literature
A selection of internal CareerForce materials, booklets and literature
Work > CareerForce

CareerForce

The expansive workforce system in Minnesota had been operating in isolating silos for years. That decentralized model resulted in dismal brand consistency, awareness and relevance. The leaders knew a change was needed and asked for a marketing plan. We knew a bigger brand solution was needed. We gained insights from stakeholders throughout Minnesota to bring all perspectives to light. We transformed the system into one unified brand dedicated to facilitating thriving career solutions for individuals, employers and Minnesota. We provided a holistic road map to success.

Download the CareerForce case study

The Work

Brand strategy

Research
Brand plan
Brand development workshops
Brand blueprint
Messaging matrix
Brand playbook
Brand rollout plan
Communications plan

Brand culture

Brand culture workshops
Brand culture plan

Brand implementation

The Work

Brand strategy

Qualitative and quantitative research
Competitive analysis
Brand workshops
Brand strategy
Brand blueprint
Brand hierarchy

Brand implementation

Brand culture

Brand culture workshop
Brand culture plan
Internal engagement strategy

Logo design
CareerForce logo
Logo design with tagline
CareerForce logo with tagline
Brand playbook
Brand playbook
Brand playbook
Brand posters
Brand posters
Newspaper ads
Newspaper ad
DIRECT MAIL POSTCARD - EMPLOYERS
DIRECT MAIL POSTCARD - career seekers
Culture kit box cover
Culture kit notebook
Living the brand card
Culture kit poster
Banner stands
Online portal
Brochure
Employer brochures
Internal campaign web banners
Digital presentation slides
Intranet pages
External campaign video
Internal campaign video