CareerForce

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CareerForce

The expansive workforce system in Minnesota had been operating in isolating silos for years. That decentralized model resulted in dismal brand consistency, awareness and relevance. The leaders knew a change was needed and asked for a marketing plan. We knew a bigger brand solution was needed. We gained insights from stakeholders throughout Minnesota to bring all perspectives to light. We transformed the system into one unified brand dedicated to facilitating thriving career solutions for individuals, employers and Minnesota. We provided a holistic road map to success.

Download the CareerForce case study

The Work

Brand strategy

Research
Brand plan
Brand development workshops
Brand blueprint
Messaging matrix
Brand playbook
Brand rollout plan
Communications plan

Brand culture

Brand culture workshops
Brand culture plan

Brand implementation

The Work

Brand strategy

Qualitative and quantitative research
Competitive analysis
Brand workshops
Brand strategy
Brand blueprint
Brand hierarchy

Brand culture

Brand culture workshop
Brand culture plan
Internal engagement strategy

Brand implementation

Logo design

careerforce-logo

Logo design with tagline

careerforce-tagline

Brand playbook

brand playbook

brand playbook

Brand posters

Brand posters

Newspaper ads

newspaper ad

Direct mail postcard – employers

Direct mail postcard – Career Seekers

Culture kit box cover

Culture Kit notebook

Living the brand card

Culture kit poster

Banner stands

Online portal

brochure

employer brochures

Internal web banners

digital presentation slides

Intranet pages

external video

internal video