Chameleon Consortium

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Chameleon Consortium

Downtown Minneapolis is in the midst of an exciting growth spurt, boasting new high-end hotels, upscale condos, first-class dining and a new state-of-the-art stadium. Despite this, many retailers have closed up shop, leaving empty spaces peppered throughout downtown. There’s also the persistent trend of inequity with a lack of women- and minority-owned businesses. The mpls downtown council (mdc) partnered with Neka Creative to take on the charge of ensuring a vibrant downtown that’s more inclusive to diverse businesses and more appealing to residents, visitors and businesses.

Download the Chameleon Consortium case study

The Work

Brand strategy

Insights
Brand strategy workshops
Brand architecture and naming
Brand management

Brand implementation

The Work

Brand strategy

Insights
Brand strategy workshops
Brand architecture and naming
Brand management

Brand implementation

Naming
Logo design
Image system
Website creation and development
Identity guidelines

Logo design

Brochure

Brochure

Brochure

Sponsorship one pagers

Consortium website

Consortium website

Consortium website

Identity guidelines