Downtown Minneapolis is in the midst of an exciting growth spurt, boasting new high-end hotels, upscale condos, first-class dining and a new state-of-the-art stadium. Despite this, many retailers have closed up shop, leaving empty spaces peppered throughout downtown. There’s also the persistent trend of inequity with a lack of women- and minority-owned businesses. The mpls downtown council (mdc) partnered with Neka Creative to take on the charge of ensuring a vibrant downtown that’s more inclusive to diverse businesses and more appealing to residents, visitors and businesses.
Brand strategy workshops
Brand architecture and naming
Website creation and development