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Chameleon Consortium
Downtown Minneapolis is in the midst of an exciting growth spurt, boasting new high-end hotels, upscale condos, first-class dining and a new state-of-the-art stadium. Despite this, many retailers have closed up shop, leaving empty spaces peppered throughout downtown. There’s also the persistent trend of inequity with a lack of women- and minority-owned businesses. The mpls downtown council (mdc) partnered with Neka Creative to take on the charge of ensuring a vibrant downtown that’s more inclusive to diverse businesses and more appealing to residents, visitors and businesses.
The Work
Brand strategy
Insights
Brand strategy workshops
Brand architecture and naming
Brand management
Brand implementation
The Work
Brand strategy
Insights
Brand strategy workshops
Brand architecture and naming
Brand management
Brand implementation
Naming
Logo design
Image system
Website creation and development
Identity guidelines
Logo design

