The Commons

A park kiosk with the Commons logo in Minneapolis
A park kiosk with the Commons logo in Minneapolis
Work > The Commons

The Commons

A downtown park open to all who live, play and work in the city needed a brand direction as warm and welcoming as its very nature.

Download the The Commons case study

The Work

Brand strategy

Research
Competitive analysis
Brand direction
Nomenclature
Key messaging

Brand implementation

The Work

Brand strategy

Research
Competitive analysis
Brand direction
Nomenclature
Key messaging

Logo design

Advertising

Advertising

Advertising

Advertising

Brochure

Brochure with info diagram

Apparel

Presentation templates

Game cart

Signage

Signage

identity guidelines

identity guidelines