The Commons

A park kiosk with the Commons logo in Minneapolis
A park kiosk with the Commons logo in Minneapolis
Work > The Commons

The Commons

A downtown park open to all who live, play and work in the city needed a brand direction as warm and welcoming as its very nature.

Download the The Commons case study

The Work

Brand strategy

Research
Competitive analysis
Brand direction
Nomenclature
Key messaging

Brand implementation

Logo design
Image system
Advertising
Collateral
Signage
Identity guidelines

The Work

Brand strategy

Research
Competitive analysis
Brand direction
Nomenclature
Key messaging

Brand implementation

Logo design
Image system
Advertising
Collateral
Signage
Identity guidelines

Logo design
Advertising
Poster for the Commons showing a person doing a handstand in the snow
Advertising
Advertising
Orange poster inside a sign holder inside The Commons
Advertising
Poster inside a sign holder inside The Commons
Brochure
Brochure with info diagram
Apparel
The Commons branded tshirts, in orange, with the logo and leaf-shaped letter o prominently shown in the background
Presentation templates
Opening Powerpoint slide featuring overlaying shades of blue over the Downtown Minneapolis skyline
Game cart
Signage
BLue poster inside a sign holder inside The Commons
Signage
Identity guidelines
Identity guidelines
Brand guidelines for The Commons
Case studies