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TRAX

TRAX is for kids…and their parents.

Download the TRAX case study

The Work

Brand strategy

Qualitative research
Subject matter expert groups
Strategic direction

Brand implementation

Naming
Identity
Image system
Brand concepts
Website design
Brand guidelines

The Work

Brand strategy

Qualitative research
Subject matter expert groups
Strategic direction

Brand implementation

Naming
Identity
Image system
Brand concepts
Website design
Brand guidelines

Logo system

Brand concepts

Brand concepts

Brand concepts

Brand concepts

Website design

Brand guidelines

Brand guidelines

Case studies